Special Occasion
Cool and Casual
Trans-seasonal category


Gorgeous new pieces in from DC. (David Carmody)
New in from David Carmody

Fresh colours, designed with a unique simplicity and modern twist. These are effortless, timeless and completely versatile for your wardrobe. All exquisitely cut to fit you.

These black and white fashion finds will leave you looking trés chic every second of the day.
Monochrome Must Haves

Whether is it stripes or spots, the classic monochrome is sleek, sophisticated and timeless.
Code by Euphoria

Look what Jellicoe have put out for Spring/Summer!

One of this seasons must have colours in your wardrobe!
Tangerine Dream
Madeleine Charles

Wedding Season is upon us... are you prepared?
New Special Occasion
Megan Salmon does it again! 
Megan Salmon Painted Wedge Dress

This beautiful Painted Wedge Dress coupled with Madeleine Charles Mercy Coat is sure to wow!

Gorgeous Spring Prints are in now....
Spring Prints
Just in from Euphoria - Be in Quick they are flying out the door!

New from Euphoria
Left to right: Blacklist Dress, Castaway Dress, Sheer Ambition Dress, Shore Thing Dress

"Exclusive prints" for Magazine, are new in-store now, from Jellicoe.

New from Jellicoe

The Raglan Tassel Tee from Catalyst

Raglan Tassel Tee - from Catalyst

A beautiful lace trim top that comes in pink freeze and black.

New dresses just in from V2 Diffusion. Beautiful spring colours and prints...there is something for everyone.

New arrivals - V2

New arrivals - V2

New from Catalyst. The Mint Deco pant has gorgeous tones of mint and blue, perfect for spring!

Mint Deco Pants from Catalyst

Magazines new Maggy Top is the perfect casual top to wear for any occasion.

Magazine Exslusive - Maggy Tap

We love the detail of the back neck zip and drawcord hemline. Available in white too.

Fabulous new arrivals from Magazine.

The Buffy Shift available in two colours, Dot Bouquet and Diva!

New in from Moss...
Moss Fall at your Feet Dress
Beautiful Fall at Your Feet Dresses by Moss with flattering asymmetrical detail and unpretentious design

New Season's Sensational Tunics..
New Season Sensationals
These exclusive to Magazine Sensational Tunics and Bella Slips are a gorgeous addition to the Magazine Range

Obi Pants are sure to impress!
Quartz Pleat Pants, from Obi, choose the subtle print or black. We love both!

TF Floral Dress.. new in store...
Take Three

Try these three ways of styling the new TF floral dress. On its own with a crop top or add a Magazine Bella Slip under. A perfect way to add a burst of colour to your wardrobe!

Chalet Tunic, over Chalet Alabama Jeans...
Chalet Tunic over Chalet Alabama Jeans

New Styles from Zardi

Just in from Euphoria...
New from Jellicoe
The Forgiven Shirt & Ripple Dress

New in from Chalet

 Striped Top, Cropped Jeans.

New from Chocolat

We love the simplicity of linen and these new pieces from "Chalet" look just gorgeous on.
The dress has ties inside to customise the hem line just the way you like.

Brighten Up your Wardrobe...
New Arrival from Chocolat
 New in from Chocolat, this beautiful "Maryland" Dress

Fresh Prints are here...

Fresh Prints
These Fresh prints from David Carmody by Victoria Maxwell are Bold and graphic, they look amazing styled with the pants.

Divine Duster by Magazine...

Divine Duster from Magazine
The Divine Duster has arrived in-store. In Vintage Spot or Black Lace, this is perfect styled with the Layer Dress from Chocolat.

New in from Deeanne Hobbs..
New from Deeanne Hobbs
Exclusive to Magazine. New styles in from Deeanne Hobbs. They won't last!

When you are looking for Mother of the Bride and Groom and Guests.. look no further!
Special Occasion
Looking for special occasion wear? We have some great styles in-store from Mr K, Laura K and Eve Hunter.

Spots and Dots...


Three gorgeous  styles from Magazine and Cashews. From left to right: Boxy Tee by Magazine, Crop with Frill and The Spot singlet from Cashews.


Light up your life with this Bow Dress..
Bow Dress from Magazine
The gorgeous new Bow Dress from Magazine is in-store now.
Looks great with pearls or a hot pink jacket. Wear it your way!

Magazine Day Dress..
Day Dress
Magazine's "Day Dress" in Slate and Persimmon are simply gorgeous...come and see them in-store today.
Both colours have petticoat slips included with them.

Exclusive to Magazine... simply gorgeous!!

Exclusive Arrivals

New arrivals in-stores now!
Styles from left to right:
1. Mimosa top by Chocolat, HSL Traveller Tunic, Deeanne Hobbs Pants.
2. Silk architectural zip coat by Obi, Chocolat essential layer dress.
3. Silk apron by Chocolat (Magazine exclusive), The Moment by Understudy, Deeanne Hobbs Pants.
4. Glow top by Chocolat (Magazine Exclusive), Box top by Deeanne Hobbs, Bella slip from Magazine.

Fresh colours in stores now, from Chocolat. It's time to treat yourself!
Fresh Colours from Chocolat

Chocolat twisted front top ..
Muted Tones
This Chocolat twisted front top a perfect piece to wear over pants and dresses. The front draping adds a special detail that is flattering and takes you from day wear into evening. Available in Cinder and Bullet.

Magazine "Art Deco" dress

Styled with the Rubi Michel Jacket and Magazine's Dexter Duster.

Inject Your Winter Wardrobe With These Bright & Fresh Colours...

Fresh Colour Crop Tops

Fresh Pink, Lime, White and Black in our new delivery of Crop tops. So versatile and a great way to refresh your winter wardrobe.

Wedding Season, New Mr K Styles instore now...
Mr K

Bold and Strong!!!
With these fantastic pieces from Chocolat in store now, you are guaranteed to impress...

Bold and Strong from Chocolat

Obi & Chocolat... in store now....

Obi, Chocolat...
Magazine "Annah" Tunic in Chocolate worn with Obi Print Pants, HSL "Traveller" Chiffon Slip & Chocolat "Rockstar" jacket
Chocolat Fan Print top with Chocolat "Front knot" top & Rubi "Michel" Chiffon Skirt
Chocolat "Rockstar" jacket with Obi Print top & Obi Print Pants

Take Care of Your Heart...

Magazine Heart Dress

New .. our gorgeous Magazine "Heart Dress"

New in from Jellicoe!
New from Jellicoe

Left: Jellicoe "Black Drape" Back Tunice,  Jellicoe "Grey Print" Tunic

Monochrome Must Haves
Get in quick!! Some styles included in our 50% off Sale....

Monochrome Must Haves

From Top Left: Deeanne Hobbs "Diamond" print Tunic, Code "Connect the Dots" Jacket, Madeleine Charles "Eloise" Top, Obi "Lace Print" Shirt

From Bottom Left: Redhead "Stud Muffin" Top, Frank & Molly "Artemis" Shirt, Moss "Surrender" Blouse, Arden Leggings Paisley print & Aztec print

If In Doubt, Wear Purple!

Chalet, Obi, Magazine

Left: Chalet marble dress, worn with Magazine "Bella" dress and Obi "Lauren" jacket.  Middle: Obi "Petal" shift dress, worn with Jellicoe leggings.  Right: Chalet marble cardigan worn over Chalet tunic and Jellicoe leggings.

Autumn Layers...

Chalet, Megan Salmon

Left: Chalet t-shirt tunic dress, with accessories.  Middle: Megan Salmon "Blockprint" dress.  Right: Chalet wrap jacket, worn over Understudy "The Dream" tunic and Obi leather pant.

Bold and Dynamic!

Obi, Code and Cashews

Left: Obi military jacket worn over Code "Cupid" pant.  Right: Code "Lonely Hearts" dress worn over Cashews petticoat.

A Walk on the Autumn Side...

Euphoria, Madeleine Charles, Chocolat

Left: Euphoria "Solemn Skies" top.  Middle: Madeleine Charles "Lulu" layer top.  Right: Chocolat "Maraca" top.

Flower Power

Madeleine Charles, Megan Salmon, Deeanne Hobbs

Left: Madeleine Charles "Sophia" dress worn with Magazine "Bella" dress and TF jacket.  Middle: Megan Salmon "Roses" skirt.  Right: Deeanne Hobbs "Roses" dress worn with Magazine "Bella" dress and Jellicoe lace duster.

Cool, Calm and Casual; New Season Chalet

New Season Chalet

Left: Chalet two-tone jacket.  Middle: Chalet marble dress and cardigan.  Right: Chalet t-shirt dress.

Autum; Where Fashion Meets Function...

Obi, Jellicoe, Chocolat and Megan Salmon

Left: Jellicoe dress over Obi "Sweet Child" pant.  Middle: Chocolat "Zoe" top over Obi pant.  Right: Obi "Mystic" shirt dress worn with Megan Salmon "Covent Garden" skirt.

Frank & Molly Loves Autumn...

Frank & Molly Autumn

Left: "Akachi" sweater in Tempo blue stripe.  Middle: "Banded" dress in Magnolia.  Right: "Slouchy" sweater with "Baker" pant.

Trans-Seasonal Wonders!

Code and Madeleine Charles

Left: Code "Connect the Dots" jacket.  Middle: Madeleine Charles "Lucia" jumper.  Right: Code "Lonely Hearts" dress.

Sensationally Versatile!

Magazine Bazaar Obi

Left: Jackie Peters zip jacket over Magazine "Sensational" tunic and Obi pant.  Middle: Bazaar "Dark Cross" shell top worn with Cashews cami and Obi "Marble Arch" skirt.  Right: Magazine "Sensational" tunic worn over Magazine "Bella" dress.

A True Lace Story...

Cashews and Megan Salmon

Left: Cashews tutu with Jane Yeh jacket.  Middle: Megan Salmon "Wessex" tee and "Covent Garden" tutu worn with Chocolat jacket.  Right: Megan Salmon lace story.

David Carmody and Jackie Peters...

Jackie Peters and David Carmody

Left: Jackie Peters "Aztec" dress with Lauren jacket.  Middle: David Carmody chiffon shell tunic with trim, worn with TF stretch satin pencil skirt.  Right: Jackie Peters sparkle top worn with Magazine "Palm" pant.

Monochromatic Beauty...

Obi Deeanne Hobbs Euphoria

Left: Obi exclusive print shirt worn with Euphoria "Punk Deluxe" top.  Middle: Deeanne Hobbs "Squares" hoodie worn with Redhead satin cross tunic.  Right: Euphoria exlusive print tunic.

Let Your Colours Burst!

Magazine Exclusives

Left: Magazine "Sensational" tunic with "Bella" dress and Rubi Michel bolero.  Middle: Magazine "Moda" silk tunic.  Right: Magazine "Calypso" tunic.

Understated Glamour

Moss and Magazine NZ

Left: Moss "All We Are" dress.  Middle: Moss "Surrender" Blouse.  Right: Magazine "Boxy Tee" with Chocolat leather pant.

New Season Styles!

Catalyst Deeanne Hobbs Chocolat

Left: Catalyst "Darjeeling" coat worn with "Mystic" shirt dress.  Middle: Deeanne Hobbs "Royale Drop Box" dress.  Right: Chocolat shirt dress.

Summer Days, Summer Sale!

Chocolat Euphoria Obi

Left: Chocolat "The Rose" dress.  Middle: Euphoria black & white dress.  Right: Obi "Storm" silk tunic dress.

New Year; New Wardrobe Winners!

Magazine V2 Chocolat

Left: Magazine "Sensational" tunic worn with Chocolat double layer dress and Lauren jacket.  Middle: V2 Diffusion dress worn with lace bolero.  Right: Chocolat "China Doll" silk dress worn with TF jacket.

Our Sale Continues...

Summer Sale

Left: Chocolat lace top.  Middle: Madeleine Charles "Watermark" silk dress.  Right: Obi "Poppy" pleated dress.

Sale Now On!

Now In Sale

Left: Swish tunic.  Middle: Frank and Molly "Rose" tunic.  Right: Swish "Roses" soft coat.

Prints, Ruffles and Frills - Oh My!

Prints, Ruffles and Frills

Left: Magazine "Claire" tunic dress.  Middle: V2 "Diffiusion" jacket worn with Zardi top and Cashews pant.  Right: Euphoria "Volatile" top over Cashews cami and pant.

Seriously Versatile; three looks, one dress!

Versatile Fashion

Left: Magazine "Lisa" dress worn with Rubi Michel sparkling bolero.  Middle: Magazine "Lisa" dress worn with Euphoria "Punk Deluxe" top and Cashews pant.  Right: Magazine "Lisa" dress worn with HSL striped hoodie.

From Boardroom to Cocktails

Three dresses, three ways

Left: Eve Hunter multi-tiered dress.  Middle: Redhead satin bolero worn over Cashews floral dress.  Right: Eve Hunter emroidered lace dress.

Classic, Crisp and Fresh!

Fresh Lime

Left: Orientique embroidered dress.  Middle: Madeleine Charles silk top with cami and Cashews Bow pant.  Right: Madeleine Charles jacket with Redhead "Cross" top with Cashews cocktail pant.

Say Hello to Colour

Colour Is Your Friend

Left: Euphoria 'Hit the Lights' tunic with two Magazine Bella slip dresses.  Middle: Obi top with TF/Zardi dress and Magazine Bella slip dress.  Right: David Carmody bolero worn over TF striped tunic and Lucabella pants.

A Stand-Out Moment

A Stand Out Moment

Left: Madeleine Charles Paloma soft coat with Cashews frilled petticoat.  Middle: Megan Salmon striped dress.  Right: Madeleine Charles dress and cropped jacket.

Black and Gold; Classic and Classy

Black and Gold

Left: Magazine Double Delight tunic dress.  Middle: Magazine "Oroton" dress and jacket.  Right: Mr K. lace and chiffon dress.

Madeleine Charles Soft Coat Couture

Madeline Charles

Left: Imogen vest dress (worn as a coat) with Emily shift dress.  Middle: Paloma coat with Marnie tee.  Right: Roxy duster with Imogen tunic.

Madeleine Charles: Simply Beautiful!

Madeleine Charles

Left: Jasmine layer top with Valentina tank.  Middle: Alice layer top with Imogen tunic.  Right: Jasmine tunic dress with Emily shift dress.

Cool and Casual!

Cool and Casual

Left: Chocolat Check It Out jacket with Cashews pants.  Middle: Mr K. layered dress.  Right: Frank & Molly jacket with Chocolat pants.

Feel Young, Go Vibrant!

Young and Vibrant

Left: Purple Patch layered dress.  Middle: Magazine tunic dress with Obi Glow top.  Right: Jackie Peters dress.

Style; It's An Individual Thing

Style An Individual Thing

Left: Redhead tunic with Lucabella pants.  Middle: Obi tunic with Cashews white all-in-one and Cashews frilled petticoat.  Right: TF jacket with Euphoria lace top.

New Season: Frank & Molly

Frank & Molly

Left: Frank & Molly Mayfly Tee.  Middle: Frank & Molly King V Neck Akachi Leaf.  Right: Frank & Molly River top in Piazza Blue.

Linen And Lace

Linen And Lace

Left: Chalet linen dress.  Middle: Chocolat cropped lace top.  Right: Chalet linen dress and jacket.

Spring Fashion, Wear It Your Way!

Spring Fashion

Left: Chocolat Lauren jacket with Obi georgette top and Chocolat pants.  Middle: Jellicoe duster with David Carmody spot dress and Cashews frilled petticoat.  Right: Cashews georgette top with Chocolat frilled fantail dress and Magazine Bella slip dress.

Getting Ready For The Seasonal Shift

Seasonal Shift Surprise

Left: Obi Storm silk shift Middle: Magazine Rosa tunic.  Right: Cashews striped tunic.

Glam It Up This Spring!

Chocolat Mr K Madeleine Charles

Left: Chocolat Tucked tunic.  Middle: Mr K gold and black dress.  Right: Madeleine Charles soft sleeveless jacket, Chocolat Lauren jacket with Chocolat layered dress.

Gorgeous Spring Colours In-Store Now!!!

Left: Jellicoe jacket with Chocolat pant.  Middle: Chocolat Lauren jacket, Magazine Claire tunic with Chocolat layered dress.  Right: Laura K dress.

Some of Our Favourite Pieces Currently On Sale in Store Now!!

Fabulous New Seasons' Styles are instore now from Obi, Euphoria and EDesign!

Left: Obi Ponti Leather Skirt, Euphoria Basic Instinct Top, Obi Leather Patch Jacket  Middle: Euphoria Tryst Top  Right: Obi Leather Pants, Euphoria Mad About The Hue Dress, Euphoria Basic Instinct Tunic

Left: EDesign Traveller Cardi  Middle: Obi Grappa Top and Leather Patch Pants  Right: Euphoria Moment of Brilliance Top

Left: Obi Tattoo Art Contrast Shirt, Obi Leather Patch Leggings  Middle: Lucalbella Panelled Zip Pants and Baroque Print Top  Right:  Euphoria Slip of a Thing Dress and Chaos Theory Top


I wanted to commend Moira (Taihape) on the fantastic night that we all had at the recent fashion show. The time and effort that she put into this night was amazing to say nothing of her expertise with her knowledge of fashion. Well done and thanks Moira!! - Nicolle

My best friend and I visited your Silverdale Outlet store to find a suitable garment for my (not first) wedding and was most impressed with the service received from your staff member who was recovering from foot surgery. Her service and helpfulness was outstanding so thank you so very much - Vonda

I googled "Mother of the Bride" and Magazine came up.  It thought that is my "one stop shop" and I didn't go anywhere else to look.  Absolutely thrilled with my decision and Nicky (Mt Maunganui) was fantastic to deal with when I was slightly unsure about whether to go with my first choice, and in the end I did!!  Thank you!! Thank you!! - Lisa

I love the clothes and things but also the camaraderie, the people. They have some fabulous clothes and there's always something new and different, something to lust after, but it's the people that make it. You feel secure in there and safe. It's a unique place to go. Every time I go in there, I know there's going to be something that's totally yummy, that's going to really ping out at me. So it's a yummy place to go to feel safe and comfortable and be inspired by.Annette

Firstly, thank you for NZ made.  Secondly, thank you for Patrice (Palmerston North). Thirdly, thank you for the fabulous clothes!  Well done "Magazine Clothing" - Jennifer

While travelling through Taihape we called again on your store to find we were served by the same delightful lady who had served us some four weeks previous....We found Simone so pleasant and helpful and her product knowledge of colours and styling very very encouraging... She is no doubt a great asset to the Taihape store...a person who will definately make us return there.... Marnie

I was in Auckland for work recently and visited the Takapuna store just to browse.  Wendy's suggestions were amazing and I had a little splurge and ended up with a beautiful outfit for my daughter's wedding and a few extra things besides! I just wish I lived in NZ! I'm not one that usually likes being helped but Wendy found things that really suited my colouring and shape and totally rejected garments that weren't quite right for me.  Nothing was too much trouble and she didn't press me to purchase anything. I am so impressed with the clothes and also with Wendy, she has taken customer service to a whole new level. -Bronwyn

I have been invited to a function and my first thought was "what should I wear?!" but my second thought was that the [Magazine] girls at Takapuna will sort me out... they know fashion! -June

After loving so many pieces on your website, I decided to drive up to Palmerston North from Wellington and what great fun I had!  Jan was amazing, helpful but never pushy.  The shop and service were spectacular. -Lynn

The Takapuna ladies [Adele, Lois and Wendy] have been fantastic fashion stylists and advisors to me over the years, they are worth their weight in gold. -Alison

I am so impressed by Wendy [Mt Eden], she is pleasant, charming and very helpful.  Her advice, honest assessments and professional support were so appreciated - I feel lucky to have met her! -Lynne

Thank you Ali and Maria [in Mt Maunganui] for your amazing, friendly care. There truly is always something special at Magazine. -Charmaine

As a Mother of the Groom, I have been impressed by the level of service offered to me by Jan [Palmerston North].  Her honesty and helpful manner have been really appreciated. -Mary

I visited your Tirau store looking for something to wear to my daughter's wedding.  I am five-foot-nothing and have a big bust so it can be hard finding something that fits.  Erica was fantastic!  She made me feel special and was incredibly helpful, getting me to try on lots of dresses I would not have even considered; the first outfit ended up being the winner! -Carol

I want to say "THANK YOU" to Elaine [Pukekohe store] for the help and guidance with my outfit for my son's wedding.  I was so pleased I could get everything I needed at your store.  I felt great and had many compliments on my outfit.  Thank you again. - Shirley

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"An exceptional in-store experience to discover your perfect look, regardless of age, shape or size, with the help of passionate fashion experts."